Litewave AI
CHALLENGE
How might I translate a technically deep AI-compliance product into a clear, credible, and visually engaging website that builds trust with enterprise audiences while meeting legal and accessibility standards?
SOLUTION
I built Litewave AI’s first website from scratch, turning a dense, technical product into a story that’s easy to follow and visually engaging. Every page was designed to feel clear, trustworthy, and human, so even complex ideas about AI and compliance make sense at a glance.
Role
UX Designer, Web Designer
Time
6 weeks
Tools
Framer, Figma, Jira
Status
Shipped
PROJECT OVERVIEW
Litewave AI is a San Francisco based startup building an AI-powered compliance and observability platform for regulated industries like pharma manufacturing.
My goal was to design and launch Litewave AI’s first official website that communicated their mission with clarity, credibility, and visual consistency. As their solo designer, I led the entire process of research, UX architecture, interface design, motion design, accessibility, and compliance integration, taking the brand from zero to launch in just six weeks.
The result was a modern, scalable, and SEO-optimized website that became the company’s primary touchpoint for investors, clients, and partners, strengthening Litewave’s brand presence and doubling demo conversions within the first month of launch. Check it out here!
Impact I created
Strengthened Brand Credibility
Boosted Engagement & Conversion
Designed for Scalability & SEO Growth
PROBLEM CONTEXT
When I joined Litewave AI, there was no website, just a vision. The founders needed a digital presence that clearly explained their complex AI platform in a way that felt credible, human, and enterprise-ready.
Litewave’s product ecosystem — Digitize → Comply → Optimize — is powerful but inherently complex. It combines AI, data science, and compliance automation for enterprise manufacturing clients.
The company needed a digital front door that could communicate that complexity clearly without losing depth. They wanted something that -
Positioned Litewave as a serious player in AI compliance
Converted investor and customer interest into product demos
Captured the product’s tone, which was innovative yet trustworthy
Some of the challenges going in were
Multiple Audiences
Urgent go-live timeline
No brand system
Dense technical language
THE CHALLENGE
How might I translate a technically deep AI-compliance product into a clear, credible, and visually engaging website that builds trust with enterprise audiences while meeting legal and accessibility standards?
THE SOLUTION
I started with asking one question:
"If Litewave were a person, how would they introduce themselves online?"
From there I followed a four-phase design process, which resulted in a five-page responsive website with
Home,
Platform,
Pricing,
About,
Contact,
Legal/Compliance pages
The tone was clear, confident, and quietly bold. The experience was fast, structured, and trustworthy.
Discover
Define
Design
Deliver
HOME PAGE
Home Page: Setting the tone
The goal here was to communicate Litewave’s value proposition instantly and drive users toward the CTA “Book a Demo.” Some of our design decisions were:
Clarity
Hero headline + sub-headline clarified the value in a single sentence.
Motion
Subtle hero animation with geometric motion hinted at the AI system’s “live intelligence.”
Conversion
Clear CTA hierarchy: Book a Demo · Learn More.
Trust
Trust signals (industries served, compliance credentials) surfaced above the fold.
PLATFORM PAGE
Platform Page: Simplifying Complexities
The goal here was to communicate Litewave AI’s powerful platform architecture in a way that feels understandable, dynamic, and credible, turning a dense technical infrastructure into a clear, visual story of how the platform operates from cloud to edge. Some of my design decisions for this page were -
Information Hierarchy
Every section follows a consistent pattern: icon → concise title → one-line summary, replacing technical jargon.
Diagram-Centered Approach
This diagram helps visitors see complexity without reading paragraphs of text, serving both investors (for credibility) and engineers (for structure).
Scroll-Activated Microinteractions
As users move down the page, subtle fade-ins and directional scroll cues guide them from one module to another.
Structured Storytelling
The page opens with a bold headline, “The AI Operating System for Regulated Industries”, immediately anchoring what Litewave is and who it’s for.
PRICING PAGE
Pricing Page: Turning Complexity into Confidence
The goal here was to design a pricing experience that helps enterprise users understand flexible plans, usage-based models, and AI credit systems, without overwhelming them. Litewave operates in a space where “pricing” is not a simple number; it’s a mix of deployment types, credit models, and SLAs.
The idea was to make that complexity look simple, feel transparent, and inspire users to reach out for a quote. Some of my design decisions were -
Comparison Table for Transparency
Beneath the tier cards, a detailed comparison matrix unfolds, offering technical depth for more analytical decision-makers.
AI Credits Model Visualization
Introduced a clean, icon-based section explaining Litewave’s credit-based pricing , where users pay only for the activities they use (data ingestion, insights, workflows, predictions).
Interactive FAQs for Clarity
A collapsible FAQ section at the end allows deeper exploration without clutter.
Conversion-Focused Closure
Every part of this page ends on reassurance, clarity, transparency, and collaboration. Because enterprise pricing isn’t about the number; it’s about the trust behind it.
ABOUT PAGE
About Page: Designing the Story Behind the Company
The goal was to transform Litewave AI’s origin story and brand philosophy into an engaging, scroll-based narrative, one that feels visionary yet grounded in real-world impact. Most AI companies sound identical when they describe what they do. I wanted Litewave’s About page to feel cinematic, to make visitors experience the brand’s purpose, not just read about it. Some of my design decision were -
Storytelling via Motion
For the story, instead of using static text, I went for a stacking animation where it created a rhythm of discovery, the story builds like the company did.
Interactive Toggle: Before/After
On toggle, the dark card glows with Litewave’s brand-blue gradient, revealing how AI transforms hidden data into actionable insight. This toggle became a metaphor for the brand itself
Credibility Through Context
The “Built for Regulated Industries” section grounds the vision with real-world applicability, pairing product philosophy with domain focus. This balance was crucial for investor and partner trust.
The Litewave Difference Section
A concise summary of what sets the platform apart , visually tied together with consistent line dividers and minimalist typography.
CONTACT PAGE
Contact Page: Designing for the conversion
The goal was to create a contact experience that feels approachable and efficient for enterprise users, blending accessibility, brand motion, and transparency. For a company rooted in compliance and AI, the contact flow needed to feel as secure and structured as the product itself, without losing the warmth of human connection.
Segmented Actions for Clarity
The page opens with a simple header, followed by three distinct action cards. This structure lets users self-identify their intent instantly, avoiding form fatigue or confusion.
Around the Globe: Visualizing Reach
Instead of listing addresses in plain text, I introduced a rotating 3D globe graphic pinpointing Litewave’s offices in San Francisco and Bangalore. Interactive hover tooltips display exact office details.
FAQ Section for Support
The final section contains FAQs tailored to common pre-sales questions, these eliminate friction before users even reach out, saving sales teams time and reinforcing user autonomy.
Streamlined Contact Form
The “Write to Us” form was designed around minimalism and trust. I wanted the form to feel “light” , something you wouldn’t dread filling out, even if you’re reaching out from a busy enterprise role.
COMPETITOR ANALYSIS
I began by analyzing 15 competitor sites to see how AI and compliance brands framed their story.
Most leaned heavily into technical jargon or overdesigned visuals, which made them feel intimidating. This analysis helped me identify an opportunity for Litewave, to stand out with a tone that felt human, credible, and confident, not robotic or overwhelming.
I documented patterns around layout, information hierarchy, and CTA placement, using them as benchmarks for what to adopt and what to avoid.
PRODUCT DEEP-DIVE
To design effectively, I needed to grasp the product’s end-to-end workflow. I worked with the founders and engineers to get a hands-on walkthrough of each Litewave module.
Through founder interviews and platform walkthroughs, I mapped Litewave’s core workflow, Digitize → Comply → Optimize , and broke it into digestible visual layers. Each layer became the foundation for how information was structured on the website.
I realized the product’s technical depth wasn’t a challenge to hide, but a story to unfold, one that could be told visually through progressive hierarchy and motion.
BRAND IDENTITY & DESIGN SYSTEM
I built a unified design system that captured Litewave’s essence - clear, confident, and quietly bold.
From typography to motion curves, every decision was anchored in simplicity and precision. The system became the blueprint for scalability, ensuring the website, product UI, and marketing assets spoke the same visual language.
This consistency allowed me to focus on storytelling and interaction without reinventing the foundation every time.
ITERATIONS
I worked in rapid weekly sprints with founders and engineers to refine and evolve the design.
Starting with a V0 landing page prototype, we aligned on tone, hierarchy, and flow before scaling to the Platform, Pricing, About, and Contact pages. Each round of feedback shaped subtle but meaningful shifts, from content order to animation pacing.
By week four, the system had matured from static visuals to a fully responsive, motion-driven website ready for deployment.
STAKEHOLDER COLLABORATION
We met weekly as a cross-functional team to align design, product and engineering priorities.
Each Monday I presented the latest visuals, prototypes or animation ideas; by Wednesday we collected feedback from the founders, engineers and legal/compliance leads; by Friday we agreed on what to iterate next.
These feedback loops helped ensure the website design stayed in sync with product road-map, technical feasibility, and compliance requirements.
LEGAL & COMPLIANCE INTEGRATION
I collaborated with the legal team to design privacy, cookie, and accessibility components that build trust without breaking flow
Instead of treating compliance as an afterthought, I designed it into the experience, from the cookie banner and policy pages to the tone of user consent messages.
I also ensured the site met WCAG 2.1 AA standards for accessibility — including ARIA labels, focus states, and proper contrast ratios. This made Litewave not only compliant but ethically inclusive.
CONSTRAINTS & TRADE-OFFS
Working within tight timelines and compliance demands forced smarter design decisions
From Day 1 we faced three major constraints,
a six-week launch window,
no existing web presence or brand system, and
heavy regulatory/compliance requirements (cookie policy, privacy, WCAG 2.1 AA).
Rather than seeing these as hindrances, I used them as guiding boundaries to sharpen the design.
TESTING & RESPONSIVENESS
I optimized the website for every screen and scenario, from desktops to tablets to mobile devices.
Using Framer’s responsive tools, I refined scaling, breakpoints, and component behavior to ensure seamless transitions. Every animation was tested for timing and performance to maintain consistency across devices.
I also performed usability checks with stakeholders to confirm that content hierarchy and navigation felt natural on smaller screens.
LAUNCH & IMPACT
The site went live in just six weeks, transforming Litewave’s vision into a tangible digital presence.
After launch, analytics showed a 42% increase in average session duration and 2× more demo requests in the first three weeks.
The website quickly became the company’s credibility engine, used in investor decks, press communications, and onboarding calls. It was more than a site; it was Litewave’s voice finally speaking clearly.
"Beautiful website, very slick, congrats on the good efforts! Keep up the good work "
- Investor
"The website came out so beautifully- I was browsing thru it over my mobile and the Ui work is done excellently"
- Ex Microsoft PM Lead
"Congratulations, the website is looking really amazing!"
- Partner
REFLECTION
This project reminded me that good design is about translating complexity into confidence
By blending clarity, accessibility, and subtle motion, I built more than a website, I built a foundation of trust.
What started as a design sprint turned into a blueprint for how Litewave communicates its purpose to the world, simple, transparent, and human.
Status
Photography
Litewave AI
CHALLENGE
How might I translate a technically deep AI-compliance product into a clear, credible, and visually engaging website that builds trust with enterprise audiences while meeting legal and accessibility standards?
SOLUTION
I built Litewave AI’s first website from scratch, turning a dense, technical product into a story that’s easy to follow and visually engaging. Every page was designed to feel clear, trustworthy, and human, so even complex ideas about AI and compliance make sense at a glance.
Role
UX Designer, Web Designer
Time
6 weeks
Tools
Framer, Figma, Jira
Status
Shipped
PROJECT OVERVIEW
Litewave AI is a San Francisco based startup building an AI-powered compliance and observability platform for regulated industries like pharma manufacturing.
My goal was to design and launch Litewave AI’s first official website that communicated their mission with clarity, credibility, and visual consistency. As their solo designer, I led the entire process of research, UX architecture, interface design, motion design, accessibility, and compliance integration, taking the brand from zero to launch in just six weeks.
The result was a modern, scalable, and SEO-optimized website that became the company’s primary touchpoint for investors, clients, and partners, strengthening Litewave’s brand presence and doubling demo conversions within the first month of launch. Check it out here!
Impact I created
Strengthened Brand Credibility
Boosted Engagement & Conversion
Designed for Scalability & SEO Growth
PROBLEM CONTEXT
When I joined Litewave AI, there was no website, just a vision. The founders needed a digital presence that clearly explained their complex AI platform in a way that felt credible, human, and enterprise-ready.
Litewave’s product ecosystem — Digitize → Comply → Optimize — is powerful but inherently complex. It combines AI, data science, and compliance automation for enterprise manufacturing clients.
The company needed a digital front door that could communicate that complexity clearly without losing depth. They wanted something that -
Positioned Litewave as a serious player in AI compliance
Converted investor and customer interest into product demos
Captured the product’s tone, which was innovative yet trustworthy
Some of the challenges going in were
Multiple Audiences
Urgent go-live timeline
No brand system
Dense technical language
THE CHALLENGE
How might I translate a technically deep AI-compliance product into a clear, credible, and visually engaging website that builds trust with enterprise audiences while meeting legal and accessibility standards?
THE SOLUTION
I started with asking one question:
"If Litewave were a person, how would they introduce themselves online?"
From there I followed a four-phase design process, which resulted in a five-page responsive website with
Home,
Platform,
Pricing,
About,
Contact,
Legal/Compliance pages
The tone was clear, confident, and quietly bold. The experience was fast, structured, and trustworthy.
Discover
Define
Design
Deliver
HOME PAGE
Home Page: Setting the tone
The goal here was to communicate Litewave’s value proposition instantly and drive users toward the CTA “Book a Demo.” Some of our design decisions were:
Clarity
Hero headline + sub-headline clarified the value in a single sentence.
Motion
Subtle hero animation with geometric motion hinted at the AI system’s “live intelligence.”
Conversion
Clear CTA hierarchy: Book a Demo · Learn More.
Trust
Trust signals (industries served, compliance credentials) surfaced above the fold.
PLATFORM PAGE
Platform Page: Simplifying Complexities
The goal here was to communicate Litewave AI’s powerful platform architecture in a way that feels understandable, dynamic, and credible, turning a dense technical infrastructure into a clear, visual story of how the platform operates from cloud to edge. Some of my design decisions for this page were -
Information Hierarchy
Every section follows a consistent pattern: icon → concise title → one-line summary, replacing technical jargon.
Diagram-Centered Approach
This diagram helps visitors see complexity without reading paragraphs of text, serving both investors (for credibility) and engineers (for structure).
Scroll-Activated Microinteractions
As users move down the page, subtle fade-ins and directional scroll cues guide them from one module to another.
Structured Storytelling
The page opens with a bold headline, “The AI Operating System for Regulated Industries”, immediately anchoring what Litewave is and who it’s for.
PRICING PAGE
Pricing Page: Turning Complexity into Confidence
The goal here was to design a pricing experience that helps enterprise users understand flexible plans, usage-based models, and AI credit systems, without overwhelming them. Litewave operates in a space where “pricing” is not a simple number; it’s a mix of deployment types, credit models, and SLAs.
The idea was to make that complexity look simple, feel transparent, and inspire users to reach out for a quote. Some of my design decisions were -
Comparison Table for Transparency
Beneath the tier cards, a detailed comparison matrix unfolds, offering technical depth for more analytical decision-makers.
AI Credits Model Visualization
Introduced a clean, icon-based section explaining Litewave’s credit-based pricing , where users pay only for the activities they use (data ingestion, insights, workflows, predictions).
Interactive FAQs for Clarity
A collapsible FAQ section at the end allows deeper exploration without clutter.
Conversion-Focused Closure
Every part of this page ends on reassurance, clarity, transparency, and collaboration. Because enterprise pricing isn’t about the number; it’s about the trust behind it.
ABOUT PAGE
About Page: Designing the Story Behind the Company
The goal was to transform Litewave AI’s origin story and brand philosophy into an engaging, scroll-based narrative, one that feels visionary yet grounded in real-world impact. Most AI companies sound identical when they describe what they do. I wanted Litewave’s About page to feel cinematic, to make visitors experience the brand’s purpose, not just read about it. Some of my design decision were -
Storytelling via Motion
For the story, instead of using static text, I went for a stacking animation where it created a rhythm of discovery, the story builds like the company did.
Interactive Toggle: Before/After
On toggle, the dark card glows with Litewave’s brand-blue gradient, revealing how AI transforms hidden data into actionable insight. This toggle became a metaphor for the brand itself
Credibility Through Context
The “Built for Regulated Industries” section grounds the vision with real-world applicability, pairing product philosophy with domain focus. This balance was crucial for investor and partner trust.
The Litewave Difference Section
A concise summary of what sets the platform apart , visually tied together with consistent line dividers and minimalist typography.
CONTACT PAGE
Contact Page: Designing for the conversion
The goal was to create a contact experience that feels approachable and efficient for enterprise users, blending accessibility, brand motion, and transparency. For a company rooted in compliance and AI, the contact flow needed to feel as secure and structured as the product itself, without losing the warmth of human connection.
Segmented Actions for Clarity
The page opens with a simple header, followed by three distinct action cards. This structure lets users self-identify their intent instantly, avoiding form fatigue or confusion.
Around the Globe: Visualizing Reach
Instead of listing addresses in plain text, I introduced a rotating 3D globe graphic pinpointing Litewave’s offices in San Francisco and Bangalore. Interactive hover tooltips display exact office details.
FAQ Section for Support
The final section contains FAQs tailored to common pre-sales questions, these eliminate friction before users even reach out, saving sales teams time and reinforcing user autonomy.
Streamlined Contact Form
The “Write to Us” form was designed around minimalism and trust. I wanted the form to feel “light” , something you wouldn’t dread filling out, even if you’re reaching out from a busy enterprise role.
COMPETITOR ANALYSIS
I began by analyzing 15 competitor sites to see how AI and compliance brands framed their story.
Most leaned heavily into technical jargon or overdesigned visuals, which made them feel intimidating. This analysis helped me identify an opportunity for Litewave, to stand out with a tone that felt human, credible, and confident, not robotic or overwhelming.
I documented patterns around layout, information hierarchy, and CTA placement, using them as benchmarks for what to adopt and what to avoid.
PRODUCT DEEP-DIVE
To design effectively, I needed to grasp the product’s end-to-end workflow. I worked with the founders and engineers to get a hands-on walkthrough of each Litewave module.
Through founder interviews and platform walkthroughs, I mapped Litewave’s core workflow, Digitize → Comply → Optimize , and broke it into digestible visual layers. Each layer became the foundation for how information was structured on the website.
I realized the product’s technical depth wasn’t a challenge to hide, but a story to unfold, one that could be told visually through progressive hierarchy and motion.
BRAND IDENTITY & DESIGN SYSTEM
I built a unified design system that captured Litewave’s essence - clear, confident, and quietly bold.
From typography to motion curves, every decision was anchored in simplicity and precision. The system became the blueprint for scalability, ensuring the website, product UI, and marketing assets spoke the same visual language.
This consistency allowed me to focus on storytelling and interaction without reinventing the foundation every time.
ITERATIONS
I worked in rapid weekly sprints with founders and engineers to refine and evolve the design.
Starting with a V0 landing page prototype, we aligned on tone, hierarchy, and flow before scaling to the Platform, Pricing, About, and Contact pages. Each round of feedback shaped subtle but meaningful shifts, from content order to animation pacing.
By week four, the system had matured from static visuals to a fully responsive, motion-driven website ready for deployment.
STAKEHOLDER COLLABORATION
We met weekly as a cross-functional team to align design, product and engineering priorities.
Each Monday I presented the latest visuals, prototypes or animation ideas; by Wednesday we collected feedback from the founders, engineers and legal/compliance leads; by Friday we agreed on what to iterate next.
These feedback loops helped ensure the website design stayed in sync with product road-map, technical feasibility, and compliance requirements.
LEGAL & COMPLIANCE INTEGRATION
I collaborated with the legal team to design privacy, cookie, and accessibility components that build trust without breaking flow
Instead of treating compliance as an afterthought, I designed it into the experience, from the cookie banner and policy pages to the tone of user consent messages.
I also ensured the site met WCAG 2.1 AA standards for accessibility — including ARIA labels, focus states, and proper contrast ratios. This made Litewave not only compliant but ethically inclusive.
CONSTRAINTS & TRADE-OFFS
Working within tight timelines and compliance demands forced smarter design decisions
From Day 1 we faced three major constraints,
a six-week launch window,
no existing web presence or brand system, and
heavy regulatory/compliance requirements (cookie policy, privacy, WCAG 2.1 AA).
Rather than seeing these as hindrances, I used them as guiding boundaries to sharpen the design.
TESTING & RESPONSIVENESS
I optimized the website for every screen and scenario, from desktops to tablets to mobile devices.
Using Framer’s responsive tools, I refined scaling, breakpoints, and component behavior to ensure seamless transitions. Every animation was tested for timing and performance to maintain consistency across devices.
I also performed usability checks with stakeholders to confirm that content hierarchy and navigation felt natural on smaller screens.
LAUNCH & IMPACT
The site went live in just six weeks, transforming Litewave’s vision into a tangible digital presence.
After launch, analytics showed a 42% increase in average session duration and 2× more demo requests in the first three weeks.
The website quickly became the company’s credibility engine, used in investor decks, press communications, and onboarding calls. It was more than a site; it was Litewave’s voice finally speaking clearly.
"Beautiful website, very slick, congrats on the good efforts! Keep up the good work "
- Investor
"The website came out so beautifully- I was browsing thru it over my mobile and the Ui work is done excellently"
- Ex Microsoft PM Lead
"Congratulations, the website is looking really amazing!"
- Partner
REFLECTION
This project reminded me that good design is about translating complexity into confidence
By blending clarity, accessibility, and subtle motion, I built more than a website, I built a foundation of trust.
What started as a design sprint turned into a blueprint for how Litewave communicates its purpose to the world, simple, transparent, and human.
Litewave AI
CHALLENGE
How might I translate a technically deep AI-compliance product into a clear, credible, and visually engaging website that builds trust with enterprise audiences while meeting legal and accessibility standards?
SOLUTION
I built Litewave AI’s first website from scratch, turning a dense, technical product into a story that’s easy to follow and visually engaging. Every page was designed to feel clear, trustworthy, and human, so even complex ideas about AI and compliance make sense at a glance.
Role
UX Designer, Web Designer
Time
6 weeks
Tools
Framer, Figma, Jira
Status
Shipped
PROJECT OVERVIEW
Litewave AI is a San Francisco based startup building an AI-powered compliance and observability platform for regulated industries like pharma manufacturing.
My goal was to design and launch Litewave AI’s first official website that communicated their mission with clarity, credibility, and visual consistency. As their solo designer, I led the entire process of research, UX architecture, interface design, motion design, accessibility, and compliance integration, taking the brand from zero to launch in just six weeks.
The result was a modern, scalable, and SEO-optimized website that became the company’s primary touchpoint for investors, clients, and partners, strengthening Litewave’s brand presence and doubling demo conversions within the first month of launch. Check it out here!
Impact I created
Strengthened Brand Credibility
Boosted Engagement & Conversion
Designed for Scalability & SEO Growth
PROBLEM CONTEXT
When I joined Litewave AI, there was no website, just a vision. The founders needed a digital presence that clearly explained their complex AI platform in a way that felt credible, human, and enterprise-ready.
Litewave’s product ecosystem — Digitize → Comply → Optimize — is powerful but inherently complex. It combines AI, data science, and compliance automation for enterprise manufacturing clients.
The company needed a digital front door that could communicate that complexity clearly without losing depth. They wanted something that -
Positioned Litewave as a serious player in AI compliance
Converted investor and customer interest into product demos
Captured the product’s tone, which was innovative yet trustworthy
Some of the challenges going in were
Multiple Audiences
Urgent go-live timeline
No brand system
Dense technical language
THE CHALLENGE
How might I translate a technically deep AI-compliance product into a clear, credible, and visually engaging website that builds trust with enterprise audiences while meeting legal and accessibility standards?
THE SOLUTION
I started with asking one question:
"If Litewave were a person, how would they introduce themselves online?"
From there I followed a four-phase design process, which resulted in a five-page responsive website with
Home,
Platform,
Pricing,
About,
Contact,
Legal/Compliance pages
The tone was clear, confident, and quietly bold. The experience was fast, structured, and trustworthy.
Discover
Define
Design
Deliver
HOME PAGE
Home Page: Setting the tone
The goal here was to communicate Litewave’s value proposition instantly and drive users toward the CTA “Book a Demo.” Some of our design decisions were:
Clarity
Hero headline + sub-headline clarified the value in a single sentence.
Motion
Subtle hero animation with geometric motion hinted at the AI system’s “live intelligence.”
Conversion
Clear CTA hierarchy: Book a Demo · Learn More.
Trust
Trust signals (industries served, compliance credentials) surfaced above the fold.
PLATFORM PAGE
Platform Page: Simplifying Complexities
The goal here was to communicate Litewave AI’s powerful platform architecture in a way that feels understandable, dynamic, and credible, turning a dense technical infrastructure into a clear, visual story of how the platform operates from cloud to edge. Some of my design decisions for this page were -
Information Hierarchy
Every section follows a consistent pattern: icon → concise title → one-line summary, replacing technical jargon.
Diagram-Centered Approach
This diagram helps visitors see complexity without reading paragraphs of text, serving both investors (for credibility) and engineers (for structure).
Scroll-Activated Microinteractions
As users move down the page, subtle fade-ins and directional scroll cues guide them from one module to another.
Structured Storytelling
The page opens with a bold headline, “The AI Operating System for Regulated Industries”, immediately anchoring what Litewave is and who it’s for.
PRICING PAGE
Pricing Page: Turning Complexity into Confidence
The goal here was to design a pricing experience that helps enterprise users understand flexible plans, usage-based models, and AI credit systems, without overwhelming them. Litewave operates in a space where “pricing” is not a simple number; it’s a mix of deployment types, credit models, and SLAs.
The idea was to make that complexity look simple, feel transparent, and inspire users to reach out for a quote. Some of my design decisions were -
Comparison Table for Transparency
Beneath the tier cards, a detailed comparison matrix unfolds, offering technical depth for more analytical decision-makers.
AI Credits Model Visualization
Introduced a clean, icon-based section explaining Litewave’s credit-based pricing , where users pay only for the activities they use (data ingestion, insights, workflows, predictions).
Interactive FAQs for Clarity
A collapsible FAQ section at the end allows deeper exploration without clutter.
Conversion-Focused Closure
Every part of this page ends on reassurance, clarity, transparency, and collaboration. Because enterprise pricing isn’t about the number; it’s about the trust behind it.
ABOUT PAGE
About Page: Designing the Story Behind the Company
The goal was to transform Litewave AI’s origin story and brand philosophy into an engaging, scroll-based narrative, one that feels visionary yet grounded in real-world impact. Most AI companies sound identical when they describe what they do. I wanted Litewave’s About page to feel cinematic, to make visitors experience the brand’s purpose, not just read about it. Some of my design decision were -
Storytelling via Motion
For the story, instead of using static text, I went for a stacking animation where it created a rhythm of discovery, the story builds like the company did.
Interactive Toggle: Before/After
On toggle, the dark card glows with Litewave’s brand-blue gradient, revealing how AI transforms hidden data into actionable insight. This toggle became a metaphor for the brand itself
Credibility Through Context
The “Built for Regulated Industries” section grounds the vision with real-world applicability, pairing product philosophy with domain focus. This balance was crucial for investor and partner trust.
The Litewave Difference Section
A concise summary of what sets the platform apart , visually tied together with consistent line dividers and minimalist typography.
CONTACT PAGE
Contact Page: Designing for the conversion
The goal was to create a contact experience that feels approachable and efficient for enterprise users, blending accessibility, brand motion, and transparency. For a company rooted in compliance and AI, the contact flow needed to feel as secure and structured as the product itself, without losing the warmth of human connection.
Segmented Actions for Clarity
The page opens with a simple header, followed by three distinct action cards. This structure lets users self-identify their intent instantly, avoiding form fatigue or confusion.
Around the Globe: Visualizing Reach
Instead of listing addresses in plain text, I introduced a rotating 3D globe graphic pinpointing Litewave’s offices in San Francisco and Bangalore. Interactive hover tooltips display exact office details.
FAQ Section for Support
The final section contains FAQs tailored to common pre-sales questions, these eliminate friction before users even reach out, saving sales teams time and reinforcing user autonomy.
Streamlined Contact Form
The “Write to Us” form was designed around minimalism and trust. I wanted the form to feel “light” , something you wouldn’t dread filling out, even if you’re reaching out from a busy enterprise role.
COMPETITOR ANALYSIS
I began by analyzing 15 competitor sites to see how AI and compliance brands framed their story.
Most leaned heavily into technical jargon or overdesigned visuals, which made them feel intimidating. This analysis helped me identify an opportunity for Litewave, to stand out with a tone that felt human, credible, and confident, not robotic or overwhelming.
I documented patterns around layout, information hierarchy, and CTA placement, using them as benchmarks for what to adopt and what to avoid.
PRODUCT DEEP-DIVE
To design effectively, I needed to grasp the product’s end-to-end workflow. I worked with the founders and engineers to get a hands-on walkthrough of each Litewave module.
Through founder interviews and platform walkthroughs, I mapped Litewave’s core workflow, Digitize → Comply → Optimize , and broke it into digestible visual layers. Each layer became the foundation for how information was structured on the website.
I realized the product’s technical depth wasn’t a challenge to hide, but a story to unfold, one that could be told visually through progressive hierarchy and motion.
BRAND IDENTITY & DESIGN SYSTEM
I built a unified design system that captured Litewave’s essence - clear, confident, and quietly bold.
From typography to motion curves, every decision was anchored in simplicity and precision. The system became the blueprint for scalability, ensuring the website, product UI, and marketing assets spoke the same visual language.
This consistency allowed me to focus on storytelling and interaction without reinventing the foundation every time.
ITERATIONS
I worked in rapid weekly sprints with founders and engineers to refine and evolve the design.
Starting with a V0 landing page prototype, we aligned on tone, hierarchy, and flow before scaling to the Platform, Pricing, About, and Contact pages. Each round of feedback shaped subtle but meaningful shifts, from content order to animation pacing.
By week four, the system had matured from static visuals to a fully responsive, motion-driven website ready for deployment.
STAKEHOLDER COLLABORATION
We met weekly as a cross-functional team to align design, product and engineering priorities.
Each Monday I presented the latest visuals, prototypes or animation ideas; by Wednesday we collected feedback from the founders, engineers and legal/compliance leads; by Friday we agreed on what to iterate next.
These feedback loops helped ensure the website design stayed in sync with product road-map, technical feasibility, and compliance requirements.
LEGAL & COMPLIANCE INTEGRATION
I collaborated with the legal team to design privacy, cookie, and accessibility components that build trust without breaking flow
Instead of treating compliance as an afterthought, I designed it into the experience, from the cookie banner and policy pages to the tone of user consent messages.
I also ensured the site met WCAG 2.1 AA standards for accessibility — including ARIA labels, focus states, and proper contrast ratios. This made Litewave not only compliant but ethically inclusive.
CONSTRAINTS & TRADE-OFFS
Working within tight timelines and compliance demands forced smarter design decisions
From Day 1 we faced three major constraints,
a six-week launch window,
no existing web presence or brand system, and
heavy regulatory/compliance requirements (cookie policy, privacy, WCAG 2.1 AA).
Rather than seeing these as hindrances, I used them as guiding boundaries to sharpen the design.
TESTING & RESPONSIVENESS
I optimized the website for every screen and scenario, from desktops to tablets to mobile devices.
Using Framer’s responsive tools, I refined scaling, breakpoints, and component behavior to ensure seamless transitions. Every animation was tested for timing and performance to maintain consistency across devices.
I also performed usability checks with stakeholders to confirm that content hierarchy and navigation felt natural on smaller screens.
LAUNCH & IMPACT
The site went live in just six weeks, transforming Litewave’s vision into a tangible digital presence.
After launch, analytics showed a 42% increase in average session duration and 2× more demo requests in the first three weeks.
The website quickly became the company’s credibility engine, used in investor decks, press communications, and onboarding calls. It was more than a site; it was Litewave’s voice finally speaking clearly.
"Beautiful website, very slick, congrats on the good efforts! Keep up the good work "
- Investor
"The website came out so beautifully- I was browsing thru it over my mobile and the Ui work is done excellently"
- Ex Microsoft PM Lead
"Congratulations, the website is looking really amazing!"
- Partner
REFLECTION
This project reminded me that good design is about translating complexity into confidence
By blending clarity, accessibility, and subtle motion, I built more than a website, I built a foundation of trust.
What started as a design sprint turned into a blueprint for how Litewave communicates its purpose to the world, simple, transparent, and human.