About Me.

I’m Kritika, a UX designer and photographer based in San Francisco, with over 3 years of experience in the tech industry! I am also a developer turned designer who loves blending creativity in tech. Outside of work, I am a photographer and a huge animal lover.

I’m Kritika, a UX designer and photographer based in San Francisco, with over 3 years of experience in the tech industry! I am also a developer turned designer who loves blending creativity in tech. Outside of work, I am a photographer and a huge animal lover.

I’m Kritika, a UX designer and photographer based in San Francisco, with over 3 years of experience in the tech industry! I am also a developer turned designer who loves blending creativity in tech. Outside of work, I am a photographer and a huge animal lover.

PRESENT

I'm currently working at Litewave AI (yes!! I made that website), an early-stage B2B compliance start-up as a UX Designer based out of San Francisco, California.

PAST

I came to the United States in 2023 for my master’s and graduated from Purdue University (Boiler Up!) in May 2025 with a degree in UX Design. While at Purdue, I worked as the UX Lead at the Purdue Online Writing Lab (OWL), which gets over 15k visitors every day (so many people!). I have also had the chance to lead and contribute to all kinds of projects like designing for an AI-powered startup, and building a platform that supports court advocates. It’s been an exciting journey combining research, strategy, and creative energy to work on meaningful experiences!

I completed my undergraduation in Engineering from Bangalore, India in 2020 and soon after started working as a software engineer at an enterprise software (Manhattan Associates) for over 2+ years.

Master's in UX Design

Purdue University, West Lafayette

I feel most like myself when I'm clicking away

Chicago

(2023)

Newyork

(2025)

Light

(2024)

Home

(2024)

Light

(2024)

Home

(2024)

I feel most like myself when I'm clicking away

Chicago

(2023)

Newyork

(2025)

Light

(2024)

Home

(2024)

Light

(2024)

Home

(2024)

I feel most like myself when I'm clicking away

Chicago

(2023)

Newyork

(2025)

Light

(2024)

Home

(2024)

Light

(2024)

Home

(2024)

I also enjoy myself a good read once in a while

I also enjoy myself a good read once in a while

Tuesdays with Morrie

The Vegetarian

The Kite Runner

Universal Methods of Design

Before the coffee gets cold

A Thousand Splendid Suns

Tuesdays with Morrie

The Vegetarian

The Kite Runner

Universal Methods of Design

Before the coffee gets cold

A Thousand Splendid Suns

Click on the book to pull it out of the shelf :)

My design phil-osophy (modern family fans assemble)

I believe design is empathy in action. Bad design forgets that a real person, with emotions, limitations, and curiosity, sits behind the screen. For me, clarity means you never have to Google “how to use” something. It means design that respects your time and intelligence.

Nothing

Makes

Sense

Nothing

Makes

Sense

toggle the switch

My ride or die design tools

My ride or die design tools

Framer

I made this portfolio on framer

Framer

I made this portfolio on framer

Figma

All my project designs were made on figma

Figma

All my project designs were made on figma

Notion

My favourite management tool

Notion

My favourite management tool

Experiences that have shaped me so far

Master's in UX Design

Purdue University, West Lafayette